Wallpaper display catalogue



NGV. 8, Nl p. MOSES WALLPAPER DISPLAY 'CATALOGUE Filed Nv. 5, 195ePatented Nov. 8, 1938 PATENT OFFICE 2,135,590 yWALLPAPER DISPLAYCATALOGUE Nicholas P. Moses, Chicago, Ill., assignor to Midf West WallPaper Mills, Joliet, Ill., a corporation of Illinois ApplicationNovantay 5, 193s, serial No.V 109,333

2 Claims.

My invention relates generally to wall paper display catalogues, andmore particularly to improved means for displaying wall paper samplesto. aid the prospective purchaser in making a proper selection of wallpaper.

K In the merchandising of wall papenconsiderable difficulty isfrequently encountered, especially in connection with mail order sales,in that the customer fails to specify *completely the type of Wallpaper, ceiling border, base border, and ceiling paper which he desires.Furthermore, when ordering from ordinary sample books, customersfrequently order bordersror ceiling paper which do not harmonize withythe paper for the wall, since it is .difcult with an ordinary wallpaper sample book or catalogue to obtain an impression of the ensembleeffect of the paper design and color'used for the wall, for the borders,and for the ceiling.

lIt is therefore an object of my invention to provide anr improveddisplay catalogue or sample book for wall paper by which the papernecessary for a single room may easily be selected and ordered.

A further object is to provide an improved wall paper sample book inwhich the effect of the paper used for the ceiling may be realisticallyobtained.

A further object is to provide an improved wall paper sample book inwhich the design for the paper of the wall, the paper of the borders,and the paper for the ceiling are imprinted upon a single sheet so thatthe customer may readily obtain a better impression of the effect of aroom completely papered.

Other objects will appear from the following description, referencebeing had to the accompanying drawing, in which:

Fig. 1 is an illustration of a single sheet of the wall paper samplebook or catalogue;

Fig. 2 is a perspective View of the sample book, showing the manner inwhich the book is used to obtain the effect of a completely finishedroom; and

Fig. 3 illustrates a modified form of sheet of the sample book.

As shown in Fig. 1, each sheet I of the sample book has imprintedthereon four diferent samples of paper I2, I4, I6 and I8 for the walls,each being provided with an illustration of a ceiling border 22, 24, 26and 28 respectively, and base borders 32, 34, 36 and 38 respectively.Above the ceiling border there is a representation or sample ofl a Wallpaper suitable for use upon the ceiling, these samples being designated42, 44, 45 and 48 respectively. Each of the sheets is provided with abinding margin 50 which extends only along the representation of thewall and its borders. The ceiling portion 42 is cut away as indicated at52 so that the ceiling portions of the sample sheet may be folded orbent forwardly along the dotted line 52 in the manner illustrated inFig. 2. The line 52 is preferably formed upon the sheet by very smallindentations or perforations so that the sheet will readily fold alongthis line.

Ordinarily, a sheet I0 will b e used to illustrate wall papers ofrelated design. For example, the design of each of the portions I2, I4,I6 and I8 may be identical, the only difference between the samplesbeing in their coloring. The borders 224 toV 28 and 32 to 38 as Well asthe ceiling portions 42 to 48 are respectively coordinated so that eachpanel (including the wall portion, the two border portions and a ceilingportion) will present suitably matched papers which could tastefully beused together in papering a room.

The book is preferably formed by providing a pair of covers 54, 56 andsecuring a plurality of the sheets I6 between the covers by means of aloose leaf spiral spring binding means. If desired, however, the bindingmargins 58 of the various sheets composing a book may be sewed, glued,or otherwise secured together to form a permanently assembled samplebook.

When selecting the proper Wall paper for a room, the ceiling sampleportions 42, 44, 46 and 48 are folded forwardly, as indicated in Fig. 2,so as to be in a plane perpendicular to the surface of the wall portionof the sheet, thereby producing a more realistic impression of theensemble effect of the ceiling paper with the papers selected for thewalls and for the borders.

The portions I2 to I8 representing the wall papers may, if the designthereon is rather large, be printed in miniature upon the sample sheet.Similarly, the borders 22 to 28 and 32 to 38 are preferably printed inminiature so as to produce the desired eiiect with the parts in properproportion. However, when the borders are narrow, a satisfactory eiiectmay be produced even though the border is printed in full size.Similarly, if the pattern on the samples for the wall I2 to I8 containvery small gures or designs, these samples may be full size rather thanin miniature.

It is desirable, as shown in Fig. 1, to have a plurality of samples upona single sheet so that the customer may readily compare the diierentcolors, but the various samples upon a single sheet should preferablynot differ appreciably in design because of possible confusion in themind of the prospective customer.

Furthermore, if the customer desires to compare other ceiling sampleswith a certain sheet of sample papers for the walls, he may fold backthe ceiling portion of the sample sheet to expose the ceiling portion ofany following sheet. Such ceiling portion of the following sheet may bebent or folded forwardly so as to be readily juxtaposed perpendicular tothe sample of the paper to be used for the wall.

In Fig. 3, I have shown a sheet 60 of form similar to sheet I0, thissheet likewise having a recess to make it possible to fold forwardly therepresentation of the ceiling paper. The sheet has a sample of the paperto be used for the wall 62, a ceiling border 64, and base border 66 asWell as a ceiling portion E8. In addition, there is imprinted upon thesheet three additional samples 68, l0, 12 of the different colors inwhich the paper for the Wall may be obtained. These samples 68, 10, 12will ordi'- narily be of the same design as the sample 62, but willdiffer therefrom in color or in the depth of color. With a sheet of Fig.3 incorporated in a sample book, the prospective purchaser will havebefore him a larger sample of the papers to be used together, but hewill have to use his imagination somewhat in determining the ensembleappearance of the ceilings and borders with the wall papers 68, lll and12 of slightly different colors.

The reverse sides of the sheets l0 and 6U will preferably be imprintedwith the stock numbers,

standard roll sizes,rand prices, as indicated upon the left-hand sheetshown in Fig. 2Vso that the prospective purchaser may easily order thepaper required for a given room.

Since the sample sheets for the book may be arranged by interiordecorators or designers, the customer may, by selecting his paper from asingle panel, be assured. that the papers 'for the wall, the borders,and the ceiling will harmonize, and decorate the room in good taste.

While I have shown and described the preferred forms of my invention, itwill be understood that it may be embodied in other similar forms, allcoming within the scope of the claims which follow.

I claim: Y

1. A Wall paper display sample book comprising a plurality of sheets ofpaper each having` a wall representing lower portion and a ceilingrepresenting upper portion and bound together at. one edge adjacent thewall portion only thereOfQthereby leaving ka substantial ceiling portionof each Vof the sheets free to be bent forwardly at an angle to theremaining wall portion of the sheet, each of said sheets having ahorizontal fold line extending substantially perpendicular to the boundedge of the sheet at the upper end of the bound portion to indicatewhere saidy sheet shall Ybe bent to kproduce a three-dimensional effectwith the ceiling portion extending perpendicular to the VVVremainingportion of the sheet. Y

2. A wall paper display sample book comprising a plurality of sheets ofsample paper bound together in book form, each of said sheets beingbound along a lower portion only of one of .its side edges and eachsheet illustrating samples of a plurality of wall papers in verticallyextending panels and having Va fold line extending transversely acrosssaid panels, said fold line intersecting said edge at substantially theendy of the bound portion and forming a dividing line between a ceilingrepresenting part and awall representing part of each of said panels,wherebyr the unbound portion of the sheet may be bent forwardly withrespect to said bound portionr upon said fold line, thereby to representthe cei1- ing of a room in substantially perpendicular relation to thewall portion thereof.

' NICHOLAS P. MOSES.,

